VACAVILLE — Barry Nelson, president and CEO of Travis Credit Union, announced the appointment of Dena Rothmann as the new senior vice president/member-experience chief retail officer.
Rothmann joined Travis Credit Union in 2019 as the vice president of sales and service and was promoted to senior vice president, member experience and chief retail officer in May 2020.
Rothmann will be responsible for defining the strategic priorities and division initiatives to implement innovative retail technology and member experience improvements that align with Travis Credit Union’s mission, vision and strategic initiatives.
Additionally, she will create, communicate, execute and sustain high performing teams within the credit union retail branch network to ensure “best practices” to accomplish the mission and strategic plan while meeting the financial needs of our members.
“This realignment of responsibilities will add more depth to the organization,” stated Nelson. “Dena’s significant experience and collaborative leadership skills will play a key role in expanding Travis Credit Union’s member support and retail initiatives to offer even greater value and convenience to our members moving forward.”
As a former banker with more than 32 years of experience in financial services, Rothmann is focused on achieving organization goals by influencing and developing an effective and disciplined retail leadership team while monitoring competitive environment activities.
She is a key part in Travis’ “Awesome Cause” to promote financial education, financial literacy and financial advocacy and looks forward to deepening her community involvement in the footprint of Travis Credit Union as well.
Rothmann is a graduate of the Pacific Coast Banking School Executive Management Program.ShareTweet